Interactive entertainment fun overseas football operation Super Girls debut in La Liga-www.haole15.com

Interactive entertainment "fun" overseas operation of Super Girls football debut La Liga hot column capital flows thousands of thousands of stocks the latest Rating Rating diagnosis simulation trading client Sina Level2:A shares Sina speed Kanpan finance client: the most profitable investors in each reporter Zhou Heng yesterday (February 1st) at Real Madrid 6 to 0 kuangtu Espanyol the Spaniard, who appeared chest advertising "Super Girls" brighten. Super Girls landed in La Liga, behind the interactive entertainment (300043, closing price of 15.80 yuan) operation. In November 3, 2015, interactive entertainment made the announcement that intends to 64 million 348 thousand euros (about 450 million yuan) acquisition and replenishment of the Spaniards, after the completion of the acquisition of the total shareholding of more than 50.1%. In January 21st, the interactive entertainment announcement said that the total shares of Spaniards had been controlled to 53.60%, and Chen Yansheng and Lu Zuilan also entered the Spanish board of directors. The interactive entertainment card on behalf of Huang Wensheng to the "daily economic news" reporter said, the company has a special team to the Spanish club operation business development, mango TV sponsorship is just one of them, the Spanish club and more around the future advertising sponsorship, sports tourism and players exchange of domestic and international cooperation. After the completion of the acquisition, the Spaniards will be included in the scope of interactive entertainment consolidated statements. For the future profits of the Spaniards, interactive entertainment is also full of confidence, said the total amount of the interactive entertainment business in the future two years net profit will exceed 20 million euros. However, in the last two years, the Spaniards lost 111 thousand euros and 365 thousand euros respectively, and the asset liability ratio was above 90%. Key Road Sports Consulting Co. Ltd. CEO Zhang believes that the Spanish club is not rich, high visibility in the domestic, in order to short-term profitability, mainly depends on the European local income, "the short-term breakthrough is unlikely." Super Girls unveiled the Spanish Liga away to Real Madrid without any accident, C Ronaldo goal crazy hat trick, Real Madrid 6 to 0 kuangtu spain. In this field there is no suspense in the game, a lot of Chinese fans, game highlights is "Super Girls" and "Mango TV" appeared in the Spanish gold advertising chest. This is undoubtedly the domestic enterprises used in the foreign League in marketing, although the Spanish is not high degree of concern, but Real Madrid are a huge group of fans in Chinese, advertising effect should be good. The Spaniard and mango TV did not disclose the amount of cooperation, but the sponsorship amount of Real Madrid chest advertising for 30 million euros in the 60 game of the year calculated in accordance with the team, every game value is 500 thousand euro. With the Real Madrid on the same stage, the Spanish competition, chest advertising sponsorship fee should also be valuable. In Zhang Qing view, the domestic capital in the overseas team, the media value realization is the most direct means, through the introduction of domestic exposure is most likely to sponsor, short-term profit." In 2015 November, announced the acquisition of interactive entertainment.

互动娱乐“玩转”海外足球运作 超级女声亮相西甲 热点栏目 资金流向 千股千评 个股诊断 最新评级 模拟交易 客户端 新浪财经Level2:A股极速看盘 新浪财经客户端:最赚钱的投资者都在用   ◎每经记者 周恒   昨日(2月1日)凌晨皇马6比0狂屠西班牙人的比赛中,西班牙人胸前广告位出现的“超级女声”让人眼前一亮。超级女声登陆西甲赛场,背后是互动娱乐(300043,收盘价15.80元)的运作。   2015年11月3日,互动娱乐发公告称,拟以6434.8万欧元(约4.5亿元人民币)收购并增资西班牙人,收购完成后持股合计超过50.1%。1月21日,互动娱乐公告称,已控制西班牙人股份合计达到53.60%,陈雁升、卢醉兰等人也进入西班牙人董事会。   互动娱乐证代黄文胜向《每日经济新闻》记者表示,公司有专门的团队运作西班牙人俱乐部商务开发,芒果TV赞助只是其中一个,将来围绕西班牙人俱乐部还有更多的广告赞助、体育旅游和球员交流等国内外合作。   收购完成后,西班牙人将被纳入互动娱乐合并报表范围。对于西班牙人未来的盈利问题,互动娱乐也是信心满满,互动娱乐表示该业务未来两年净利润总额将超过2000万欧元。不过,最近两年,西班牙人分别亏损了11.1万欧元和36.5万欧元,资产负债率也均在九成以上。   关键之道体育咨询有限公司CEO张庆认为,西班牙人俱乐部并非豪门,在国内知名度不高,要想短期扭亏为盈,主要还要看欧洲本地收入,“国内短期突破可能性不大。”   超级女声亮相西甲    西班牙人客场挑战皇家马德里的比赛没有任何意外,C罗疯狂进球上演帽子戏法,皇马6比0狂屠西班牙人。在这场毫无悬念的比赛中,对不少中国球迷来说,比赛亮点是“超级女声”和“芒果TV”亮相西班牙人胸前黄金广告位。   这无疑又是国内企业在国外顶级联赛中惯用的营销方式,虽然西班牙人受关注度并不高,但是皇马在中国有巨大的球迷群体,广告效果应该不错。西班牙人和芒果TV并未透露合作金额,不过皇马胸前广告的赞助金额为3000万欧元 年,按照该队每年进行60场比赛计算,每场比赛价值为50万欧元。和皇马同台竞技,西班牙人此场比赛胸前广告位赞助费也应价值不菲。   在张庆看来,国内资本入主国外球队后,媒介价值变现是最直接手段,“通过曝光引入国内赞助商,是短期最容易赚钱的手段。”   2015年11月份,互动娱乐宣布收购西班牙人,目前已经对西班牙人实现了控股。黄文胜接受《每日经济新闻》记者采访时并未透露和芒果TV合作的具体金额和细节,“我们有专门的团队负责这个事情,芒果TV也不是第一个合作对象,收购还没有完成时,我们已经开始参与西班牙人商务运营,接下来我们还会介绍国内的资源到西班牙人,可能会有广告赞助、体育旅游、国内球员到国外和国外球员到国内等合作。”   运作国内品牌亮相西甲只是互动娱乐收购西班牙人规划的一部分,他们还有更大野心。互动娱乐表示,公司通过布局世界顶级的体育赛事资源,撬动体育产业的巨大价值和空间,开启体育“产业+投资”战略,构建互动娱乐体育产业的全产业生态体系,同时推动公司的游戏、玩具、影视产业和体育产业的深度融合。   专业团队建设存挑战    互动娱乐收购西班牙人完成后,后者将被纳入上市公司合并报表范围。对于互动娱乐来说,西班牙人的盈利问题至关重要。   首次宣布收购时,互动娱乐信心满满地表示,公司将利用西班牙人的资源全面介入体育市场,未来2年该项业务的净利预测分别为957万欧元和1202欧元。不过,最近两年,西班牙人分别亏损了11.1万欧元和36.5万欧元,资产负债率也均在九成以上。   在张庆看来,除了德甲和部分豪门外,其实很多欧洲五大联赛俱乐部存在盈利能力弱、影响力不大等先天不足,即使中国资本进入,短期扭亏为盈也不现实,“国内这一块可以围绕输出球员,再围绕球员开发这一块做文章,但是这需要时间,短期取得大突破不现实,被收购的俱乐部能否扭亏,关键还要看他们所处的欧洲市场。”   黄文胜向记者表示,西班牙人资本经营情况不错,目前也仅仅是微亏,接下来西甲足球转播分成改革方案落实后,俱乐部自身营收会得到大幅改善。   据了解,西甲各俱乐部电视版权目前是各自分销,巴萨、皇马两大豪门和其他俱乐部之间贫富差距大。以2014年赛季为例,巴萨和皇马的电视转播权收入达到1.4亿欧元,而下游俱乐部仅有1800万欧元的电视转播收入。根据新的改革方案,从2016年开始,西甲将效仿英超将电视转播权整体出售,电视转播费将较以往更为平均地分给20只球队,其他球队和皇马、巴萨的版权收入差距将缩小。   对于互动娱乐来说,收购西班牙人也面临业务整合风险。西班牙人作为一家境外公司,主要资产和业务集中在西班牙,互动娱乐在收购和整合过程中存在人员磨合问题。在张庆看来,西班牙人欧洲市场的开发还要靠原来的欧洲团队,国内市场的开发需要互动娱乐打造一支专业的团队,“专业团队建设对他们来说也是一个挑战。”   另外,国内市场开发方面,并非豪门的西班牙人并不占优,因为皇马、巴萨、曼联等豪门对国内市场早已虎视眈眈。“相比其他豪门,西班牙人影响力并不大,他们的优势是国内资本控股,决策上会相对灵活一些。”张庆表示。 进入【新浪财经股吧】讨论相关的主题文章: